Millennial Generation’s Islamic Banking Behavioral Intention: The Moderating Role of Profit-Loss Sharing, Perceived Financial Risk, Knowledge of Riba, and Marketing Relationship

Despite tons of studies on Islamic banking (IB) behavior, there is a lack understanding the Millennial generation’s attitude to and subjective norms surrounding banking, as well their behavioral intention toward banking. Therefore, present study investigates influence products services. This also focuses moderating roles profit-loss sharing, perceived financial risk, knowledge riba, relationship marketing nexus antecedent intent has developed conceptual framework, employed questionnaire collect data for understudying relationships, constructed predictive model. Within proposed structural equation modeling investigate extent direction link. We discovered that generation consumers’ attitudes predict towards With exception all moderators have direct effects behavior could be antecedents Profit-and-loss sharing riba moderate subject intention. Our findings thus extend literature consumer context.